Articles from PartnerCentric

PartnerCentric, a leading performance marketing agency, today released Recommended, Reviewed, Ready: A Holiday Playbook for Brands, a new white paper showing that 43% of surveyed shoppers bought a product recommended by an AI chatbot in the past three months.¹ AI-recommended buying is no longer experimental. It is entering the holiday season at scale.

PartnerCentric, the leading independent affiliate and performance marketing agency, today announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing. With more than 14 years of experience across influencer, experiential, and partnership marketing, and a track record of driving $100M+ in brand revenue strategies, Neuman will lead PartnerCentric’s full-service influencer marketing and social media division and the technology development team behind the industry-leading FUSE technology suite.

New data from PartnerCentric, the largest independent partnership marketing agency in the U.S., brings unprecedented transparency into publisher contributions amidst growing scrutiny of browser extensions. The latest addition to PartnerCentric’s innovative FUSE Incrementality™, Conversion Origination1, a measure added in 2024, is actively helping advertisers identify true sales drivers—not just last-click beneficiaries—ensuring fair compensation and stronger influencer partnerships.

PartnerCentric, a leader in performance-driven affiliate marketing, launches two powerful enhancements to its FUSE suite. Now fully compatible with Adobe Experience Cloud, FUSE lets global marketers seamlessly align FUSE Incrementality™ insights and FUSE Precision’s automated commission optimizations with Adobe attribution data, eliminating data reconciliation challenges. Additionally, PartnerCentric’s enhanced Placement Success Analyzer now includes statistical lift analysis, enabling marketers to measure the incremental impact of individual partners and placements. Together, these enhancements offer smarter, data-driven insights to elevate affiliate campaign performance.

PartnerCentric, a leader in performance marketing, unveils Placement Success Analyzer, a cutting-edge feature within the FUSE product suite that enables enhanced transparency and actionable insights on paid placements. With the rise of content and influencer marketing, this capability ensures marketers can optimize paid and flat-fee media strategies alongside traditional commission-based models in the evolving affiliate landscape.

PartnerCentric proudly announces the latest groundbreaking addition to FUSE Incrementality™, Conversion Origination. This feature revolutionizes how marketers properly identify and compensate the partners responsible for driving product discovery and sales. More importantly, it identifies ‘commission poachers’ - partners not responsible, but taking credit by jumping into the sale at the last minute.

PartnerCentric, a leading force in the affiliate and partnership marketing industry, has again demonstrated its excellence and innovative prowess at the 2024 US Partnership Awards held last night in Miami. Securing top awards in multiple esteemed categories, PartnerCentric captured gold for The Trend Setter - awarded to agencies who execute out-of-the-box strategies to evolve industry standards. The prestigious US Partnership Awards are co-hosted by Hello Partner and PerformanceIn, to celebrate premier agencies that contribute significant business value, emphasizing creativity, data-driven insights, and technological advancements to boost client growth.

PartnerCentric, the largest US independent partnership marketing agency, announces a year of unprecedented achievements and services, widening the gap with competitors and culminating in a 200% growth in new client acquisition over 2023.

In its continued mission to drive innovation in partnership marketing, PartnerCentric announces its latest industry insights uncovered by its FUSE Incrementality™ technology and newest platform advancements.